In an overcrowded market consumers are overwhelmed with choice. I actually believe they are looking for reasons to reject us and limit their field of options. Sales people and marketing gurus are inundating them with opportunity and messages of what, where and who else to buy products and services from. If you want to hold on to your client, then you have to understand the real selling begins once you’ve closed the first sale. Creating a sales funnel or sales cycle that looks far more like a martini glass then a funnel.
Let’s take a look. To establish trust you have to spend a lot of time at the top of this funnel. Target the right client and begin to invest in a relationship. Build the trust and watch them slowly move into the top of your funnel. During this phase you are going to deeply invest in them. Developing relationships and establishing trust takes time, so expect this phase to move slowly and understand you are not in control of when the consumer is ready to buy. They will move through your funnel at their own pace and only when they are ready. The more you push the more likely you are to lose the client to a competitor. That is why it is clickfunnels discount critical to overfill your sales funnel. Once you have targeted the right client and established your prospect list, then overfill your funnel with your target client. Overfilling ensures you have enough volume giving you the patience to allow sales to close on the clients schedule not yours.
Once you finally close the sale your client moves into the “stem” of your new sales funnel. In a trust and value economy you have to sell small to sell big. Clients will most likely “try you on for size” before they commit to a bigger investment, so in this phase of the funnel you have to truly add value. You have to create an exceptional experience deepening the clients trust and establishing real value in their mind. It is important in this phase of the funnel that every member of your team understands they are in the sales business. Selling at this phase is everyone’s job. Anyone who touches, interacts, delivers a service for or indirectly impacts the client needs to be clear in their mind they all have the same goal – to create and amazing experience for this client. One bad apple here will certainly ruin all the time and work invested in this client.