The Funnel – Marketing Strategy or Waterpark Ride

There are two big problems with having just one funnel. First, there is only one way for people to enter it.

The entry point of a funnel is always free content (or in rare cases there is a nominal fee for the content). No matter how great that entry point is, the singular entry point becomes like a hard sell. You are offering the same thing over and over.

More entry points

If you are struggling to attract people into your funnel, I recommend creating more entry points. This often means other funnels, or other forms of free content. Creating more ways to attract people in broadens your appeal and demonstrates greater value.

These other funnels can be created with any number of content forms, some of which you might be doing already!

More exit points

The second problem with a single funnel is that there are a LOT of people who don’t come out the bottom right away. In fact, the large majority of people will likely not be ready to hire you immediately.

That doesn’t mean they aren’t prospective clients clickfunnels coupon code or customers. They definitely are!

So what do you do with them? Where do they go?

They go into a holding area where they can continue to learn about your business, deepen the relationship, build trust and generally progress along the sales cycle.

In order to get them out of the holding area, I recommend having more exit points. This means more funnels that serve as catalysts to suck people out of the holding area. Otherwise they are likely to just stay there indefinitely.

The Tornado River Adventure

So the whole system is much bigger than a single funnel. I picture it like several tornadoes that flow into a lazy river and several more funnels that flow out of it.

There are many combinations for how any individual person experiences the ride depending on how they start off, how long they ride around, how many funnels they try, and where they eventually flow out.

This model attracts more people, keeps them engaged longer, and increases the number of sales and conversions, which is, after all, what we want in the end.

It may sound complicated and daunting. But it’s actually not!

In fact, as the chief funnel-builder, you get to go along for the ride. Your job is to make sure that people keep moving, having fun, and trying as many funnels as possible. The ride has to be enjoyable (or at least interesting and engaging). If you aren’t having fun, then your prospects aren’t either.

Do you need to expand your system of marketing funnels? Are your funnels working? Let’s create a great ride that will bring more happy clients into your business.

 

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